The book: The Impact of Competitiveness Enhancing Factors on the Competitive Performance of Pharmaceutical Companies Author: Ahmed Mohamed Abdel Hamid Year of Publication: 2018 Specialization: Economics Publishing House: University Thought House About the book: The world is currently witnessing great interest in competitiveness, as it is the language of the age and the subject of the hour, and it is the factor The motive that controls everyone’s steps and motivates them to work for more giving, creativity, and creativity, or to achieve one degree or another of competitive advantage, or superiority and excellence over their peers and competitors, in order to achieve the highest level of return or profitability.Today, the world is moving towards freedom of trade, especially in light of the tremendous developments it is witnessing (the era of globalization - the free market economy), especially since the challenges of science may pose great risks to the economies of developing countries, including Egypt. Therefore, it has become necessary to enhance the competitiveness of Arab economies in general and focus on Development by maximizing the benefit of available modern technology, benefiting from international experiences in this field, and enhancing the efficiency of human resources, given that development is one of the important drivers.
