Book : International and national protection of trademarks - a comparative analytical study Author : Mamdouh Omar Abdullah Release year : 2023 Specialization : intellectual property Publishing House : intellectual property profile : Trademarks - one of the elements of industrial property - are very important, as they are used by small and medium enterprises to manufacture, produce or provide services according to the intellectual property system, which depends to a large extent on the business strategy of each company, the size of its resources, its ability to innovate, the competitive environment and the competence of companies. Which depends mainly on research and innovation, and strives to develop its investments, and companies, which rely on franchising and a license to exploit trademarks, must be aware of intellectual property rights in order to negotiate fair and balanced licensing contracts, because small and medium companies in the field of trademarks may use A wealth of information, to direct their work in research and development and to extract ideas for further innovation, and to guarantee their right to "freedom of action" or to know the exact date of the starting marks to market their projects
