Book : Legal regulation of foreign trademarks - a comparative analytical study between Egyptian, French, British and American law Author : Mamdouh Omar Abdullah Release year : 2023 Specialization : intellectual property Publishing House : intellectual property profile : The study raises a very important topic, which is the protection of trademarks in international private relations, given the entry of many foreign trademarks into Egypt, where they gain great confidence for the Egyptian consumer, as well as national trademarks - that is, owned by Egyptian people - that need protection if An infringement occurred outside the Egyptian territory. If we shed light on the new global economic system, from the adoption of globalization, the opening of barriers across borders and the proximity of international markets, the importance of the trademark emerges as one of the most important elements of intellectual property in general, and industrial property in particular, which represents - the latter - one of the capital assets of any foreign project, It is one of the economic projects that cross international borders, whose value is estimated - sometimes - at higher and higher than the value of the material assets of the project itself.
